HELLO, I’M
CARL REEVES

  • SENIOR MANAGEMENT PROFESSIONAL

HELLO, I’M
CARL REEVES

  • SENIOR MANAGEMENT PROFESSIONAL

HELLO, I’M
CARL REEVES

  • SENIOR MANAGEMENT PROFESSIONAL

HELLO, I’M
CARL REEVES

  • SENIOR MANAGEMENT PROFESSIONAL

ABOUT

Professional Profile

An Award-Winning Leader in E-commerce, Web Management, Digital Media, Program Management, and Project Management, the Senior Management Professional has extensive expertise, as demonstrated by their successful completion of over 100 complex projects for Fortune 500 companies. With advanced degrees and multiple certification programs, this C-level consultant possesses a strategic mindset, advanced technical knowledge, and excellent communication skills to lead cross-functional teams and deliver exceptional results.

KNOWLEDGE BASE

SKILLS

  • Senior Technical Project Management proficient in hybrid methodologies such as Agile and SAFe and traditional Waterfall approach.
  • Advanced Team Development to foster collaboration and productivity across multiple functions and stakeholders. (Consistent with the resume)
  • Process Improvement with expertise in Quality Assurance (TQM) and Risk Management to drive efficiency and mitigate potential issues.
  • Digital Media and Marketing, including SEO, PPC, Social Media, Content Management, Conversion Optimization, Mobile Marketing, and Web Analytics.
  • End-to-End Web Management covering a wide range of technologies, including DNN, WordPress, Joomla, and Optimizely.
  • Program and Transition Management to lead complex data center migrations and consolidate web hosting environments.
  • Strategic Planning and ROI Optimization to align business goals with projects and maximize return on investment.
  • Innovative Problem Solver with the ability to identify creative solutions to complex challenges.
  • Excellent Communication Skills with experience managing global teams and working across multiple time zones.
  • Web Content Management including Interwoven, Vincera, and Inktomi, as well as proficiency in HTML, CSS, JS, and web analytics tools such as Google Analytics.

TECHNOLOGY

  • OS – Windows, Unix, Linux with expertise in server hardware, including Intel, IBM, and SUN.
  • DBs - SQL, DB2, Oracle, etc.
  • Network security and McAfee IPS, NAC, and DLP.
  • Microsoft Office – Word, Excel, etc., with experience in
  • Project Management Applications including Microsoft Project, Smartsheet, Jira
  • Web Applications Websphere, Web Logic, and Jrun.
  • Web Analytics Tools, Google Analytics, and BrightEdge.
  • Front End Web Development, including HTML, CSS, and JavaScript

PROFESSIONAL
ACCOMPLISHMENTS

E-COMMERCE LEADER

Achieved several accomplishments as an e-commerce leader, including improving eCommerce site uptime from 99.5% to 99.95%. This was achieved while reducing staff and increasing the complexity of the environment. Worked closely with marketing to manage B2B custom websites for fortune 500 clients and supported the implementation of websites in support of new project campaigns.

DIGITAL MEDIA

Achieved several accomplishments as a digital media specialist, including becoming a certified professional in SEO, PPC, Social Media, Content Management, Conversion Optimization, Mobile Marketing, and Web Analytics. Developed and managed branded social media, blog, and eCommerce sites for several organizations and increased the number of visitors to customer websites from approximately 5,000 to over 12,000 using Web 2.0 technologies and Social Media tools.

SENIOR PROJECT MANAGER

Achieved several accomplishments as a senior project manager, including managing enterprise-wide complex projects from end to end, leading up to 20 projects and multiple teams. Reduced cycle time by as much as 50%, implemented an effective and efficient PM Methodology, and completed several highly complex Web Transition and consolidation projects, achieving high trust and confidence within the organization.

PROGRAM MANAGER

Achieved several accomplishments as a program manager, including leading several data center migrations and carefully syncing customer requirements with results to meet expectations. Managed the growth of the web hosting environment, reducing resources and increasing customer satisfaction. Developed, deployed, and supported the LAN within an Accounting department, which was the first successful PC/LAN deployment.

EXPERIENCE

April 2023 - Present

SALLY BEAUTY (CONTRACTOR)

- Program Manager / Sr. Project Manager

As a Senior Digital Project Manager at Sally Beauty, was able to successfully complete large-scale, high-profile digital projects. This role involves supporting the expansion and enhancement of the company's Project Management Office (PMO), integrating forward-thinking AI applications into the Project Development Life Cycle (PDLC), and partnering with leadership to leverage advanced project management tools and methods. These initiatives not only ensure effective project and program execution but also helped to fortify Sally Beauty's market leadership as a premier distributor and retailer of professional beauty products.

SEPT 2022 - March 2023

CWT (CONTRACTOR)

- Program Manager / Sr. Project Manager

As a Program Manager and Sr. Project Manager, successfully led cross-functional teams in delivering Payment Platform Modernization projects. The program included creating POS APIs to facilitate secure customer authentication and payment authorization while improving the PPM team's project management processes. Despite the tight deadlines, the team delivered the project within budget, meeting the required quality standards by working efficiently and utilizing a hybrid approach of Waterfall and Agile for timely and efficient project delivery. Managed the challenging collaboration of cross-functional global teams across more than half a dozen countries and time zones, resulting in seamless project execution. The projects contributed to the organization's overall success, showcasing the ability to leverage the team’s skills and experience.

FEB 2022 – Sept 2022

WHITE CAP (CONTRACTOR)

- eCommerce Strategic Program Manager - PMO

As Strategic Program Manager, responsible for eCommerce Program for the entire enterprise and across multiple towers, including Marketing and Sales, Supply Chain, Data Management, Customer Assortment, and Customer Acquisition and Experience. Responsible for working with department leads to ensure projects are strategically aligned with the company's vision. Successfully worked with the PMO team to continuously improve PMO processes.

JAN 2020 - Sept 2022

WILLIAMS COMPANIES (CONTRACTOR)

- Senior Project Manager - PMO

As Senior Project Manager, responsible for the overall planning, management, and execution of complex enterprise-wide projects. Projects included, but were not limited to, EDI, Enterprise Tests Automation, and PMO Tool Implementations.

2019 - 2020

GALDERMA (CONTRACTOR)

- Senior Digital Project Manager

Manage the delivery of digital technologies and services that support marketing, communications, and third-party vendors. Manage processes and activities that ensure digital assets' compliance and security, including actions such as security scans and issue remediation, web application firewall implementation, encryption, and adherence to all applicable laws. Managed the lifecycle for digital properties, including overseeing the property's creation, initial registration in the digital inventory, tracking activity for the property, and the retirement of the asset. Works with global teams to provide market leadership and adherence to enterprise-wide projects. Support and Manage digital services such as Google Analytics, BrightEdge, SimilarWeb, and BazaarVoice.

2009 - Present

CAR CONSULTING

- Executive Consultant - eCommerce/ eBusiness/ Social Media

Develop Web Sites for several Non-Profit Organizations from conception to completion. This includes leveraging the latest Web Technologies and Social Media tools to support the team’s goals. Champion of Social Media, Responsive, and Web 2.0 technologies. Spearheaded marketing efforts to leverage opportunities to reach customers via Social Networking sites such as Twitter, Facebook, Pinterest, and LinkedIn.

2015 - 2018

MONI SECURITY

- Senior Project Manager / Program Manager / Customer Advocate - Marketing

Led the development of Moni’s PMO. This includes the PDLC, Roles and Responsibilities, and Job Titles. As a Program Manager, overseeing the development, implementation, and application of the tools and systems to effectively and efficiently manage projects. Senior Customer Advocate responsible for supporting and addressing the needs of Moni’s Marketing department and currently working with senior-level management, including the CIO, CMO, and CPO, to develop and implement the Intranet site. Led the implementation of an enterprise-wide IVR system.

2013 - 2017

Pearson Farms HOA

Board Director

Led the development of a five-year strategic plan resulting in the Pearson Farms community to a Five Star Gold Standard designation held by only 5 percent of the HOAs in Frisco, Texas (one of the fastest-growing cities in the US). Had various roles as a board member, including Vice President and President.

1999 - 2014

IBM CORPORATION

- Program / Sr. Project Manager - contractor, 2010 - 2014

Successfully Manage Enterprise-wide, highly complex Security, Infrastructure, and Network Programs.

- Program / Project Manager, 2005 - 2009

Managed enterprise-level projects, including Web Development, Infrastructure, Security, and eCommerce. Managed up to 20 projects simultaneously, completing over 60 projects on time and within budget.

- Senior Web Hosting Program Manager , 2001 - 2005

Managed multiple projects and websites successfully. Planned the implementation and management of a wide range of technologies that provide support services for enterprise-wide corporate internet websites.

- Project / Producer / Solution Manager , 1999 to 2001

Effectively and successfully managed projects specializing in e-commerce web design, development, and strategic planning. As Project Manager, worked with e-business Principals to develop the overall contract negotiations, business agreements, proposals, and statements of work—managed teams working in Windows NT and Unix client/server environments.

EDUCATION

Degree Programs

  • Master of Science in Telecommunications, University of Dallas, Dallas, Texas

    Focused on Web Development, e-Commerce, and Management of LAN and WAN environments.

  • Master of Business Administration, University of Dallas, Dallas, Texas

    Recognized on the Dean's List for six consecutive semesters.

  • Bachelor of Science in Industrial Engineering and Management Science, Northwestern University, Evanston, Illinois

    Focused on Organizational Behavior, Human Factors, and Statistical Analysis.

Certificate Programs

Programs Completed:
  • Stanford Advanced Project Management Certification Candidate, Stanford University:

    Completed a rigorous program to develop advanced skills in project management, including leadership, planning, execution, and control.

  • Digital Media and Marketing Certification, Duke University’s School of Continuing Studies:

    Completed a program focused on digital marketing, including topics such as social media, content creation, analytics, and advertising.

  • Marketing Strategy Certification Candidate, Cornell University’s Samuel Curtis Johnson Graduate School of Management:

    Completed a program focused on marketing strategy, including market analysis, segmentation, targeting, positioning, and branding.

  • Advanced Social Media Strategy Certification, The Newhouse School at Syracuse University, and Hootsuite:

    Completed a program focused on developing advanced skills in social media strategy, including content creation, audience engagement, analytics, and advertising.

AWARDS

BUSINESS AWARDS

  • IBM Leadership Award
  • IBM Bravo Award
  • Allstate Mgr Committed to Quality
  • Allstate Team Excellence
  • Allstate Supervisor of the Quarter

COMMUNITY SERVICE

  • Allstate Good Hands Award
  • Community Service Award
  • Board Member of Community Center
  • Chairman, Web Development for HParkUMC
  • President of HOA Board - Pearson Farms

Academic

  • Sigma Iota Epsilon: MBA Honor Society
  • National Dean’s List

CONTACT

SOCIAL NETWORKS

EMAIL ADDRESS

carl@carlreeves.com

DROP ME A LINE

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CARL REEVES

SENIOR MANAGEMENT PROFESSIONAL